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Most little web site house owners trust nearly entirely on themselves or their internet developer to make smart web site style while not them really knowing what good internet style is supported by eight years expertise in web site style and optimization for guests and search engines, I will say with an honest deal of assurance, several internet developers do not know what smart internet style is either.

My views area unit supported the careful analysis of many websites that in several cases look smart on the surface to the primitive eye, however once evaluated a lot of closes, the area unit either average to poorly designed websites, unhealthy websites, merely} simply suck.

After all, anyone will decision themselves (a website) designer when simply making one website, either their own or for an admirer or relative. Most website designers area unit self-taught and haven’t any qualifications of any kind that relate to the duty. I have not spoken communication there’s something wrong with being self-taught, however, heaps depend on wherever and from whom you learn and what length of situation you serve in internet style.

The problem with a definition like this is often it focuses on the artistic and visual aspects of style which is really only of interest to different website designers aiming to produce one thing that pushes the boundaries even any within the same direction. It conjointly utterly ignores whether or not the website is suitable for the aim that it ought to are designed. Most websites do not have to be compelled to be spectacularly stunning to serve a purpose and that they do not have to be compelled to be “technical” either.

Many internet developers assume they need to be “creative” and commenced to style an internet site ne’er seen before, or one that behaves in a completely new and original means. This usually results in an excessively graphical associated generally technically complicated web site style with an unconventional layout and navigation, that truly creates a lot of issues than it solves.

All these “quality internet design” options might impress another designer, however, it typically wins no prizes or favors from the general public web site guests UN agency typically does not return to an internet site to admire the look. several internet developers appear resolute re-inventing the wheel rather than observant the established style conventions that guests to an internet site area unit at home with. They conjointly appear to possess forgotten the essential K.I.S.S. rule of style that is Keep It easy Stupid.

So, having an aforesaid quality or smart web site style isn’t concerning Visual, Technical, or creative thinking simply what ought to it be?

Good internet style = Satisfying guests

There area unit 2 distinct teams of holidaymakers to {a web site|an internet site|a web site} that an honest website style has to satisfy and that they area unit individuals and search engines. Some web site designers can argue that planning an internet site for search engines isn’t necessary, or a waste of your time. though I like better to style websites with search engines in mind, {I do not| I do not} have a tangle if different internet designers don’t, providing they need another setup.

If an online style does not design for the search engines, then they have to possess another attempt to get traffic to the website, and that they ought to justify this attempt to the location owner. there’s no purpose in planning the best web site ever if there are not any means that for attracting guests to the location.

A good internet style conjointly has to satisfy the people that visit the location. If an online designer creates an internet site that pulls guests through program optimization ( SEO ) or different ways, this can be wasted if the location fails to satisfy enough of these guests after they arrive.

By satisfying guests, I mean providing guests with the data, products, or services they came to the website searching for and doing it in means that’s satisfying to the visitant. If the website is supposed to sell products and/or services the look ought to even be designed to convert enough guests into sales or results in satisfying the location owner.

If it does not do all this then it isn’t a smart website design!

When deciding what’s, or isn’t smart internet style, I exploit 2 checklists. One listing is for evaluating an online page and also the different listing is for evaluating the total website. the net page analysis listing examines over a hundred and fifty aspects of fine page style and also the web site listing examines over one hundred twenty aspects of fine web site style.